News

ChieChic Stylish Masks Get Even More Functional Starting April 2, 2021!

The first generation ChieChic stylish masks—Gold Sparkle, Silky White, Sequin Gray, Pink Cherry, and Floral Black—will be newly released with enhanced functionality starting April 2nd.

(Clicking the mask names above will link to their product pages.)

Based on the WHO (World Health Organization) recommended model for commercially available fabric masks, we have enhanced not only the design but also the materials and functionality to provide you with even greater peace of mind when using them.

For a better fit, we've changed from the traditional ties to elastic bands with stoppers. Furthermore, in addition to the inner cotton layer recommended by the WHO, we've added a filter pocket so you can insert a medical-grade filter or other material of your choice. Furthermore, we have adopted the three-layer structure—considered the most ideal for non-medical masks—as our standard. The outer layer remains our premium dress-grade polyester fabric, meticulously handcrafted by our atelier artisans.

For customers who enjoy our previous model, we recommend purchasing it at the current price of ¥3,300 before the price change on April 2nd (¥4,400, tax and shipping included). Please note that the current model will be discontinued as of April 1, 2021. We appreciate your understanding.

For any inquiries regarding our masks, please feel free to contact us at info@chieimai.com.

CHIE IMAI Atelier