This season’s collection begins with “white,” a color that embodies the essence of CHIE IMAI. White symbolizes beginnings—pure, untouched, and cherished for its calming qualities. In contrast, black represents depth, completeness, and realization—the ultimate convergence of all colors. While times change, the unchanging values remain essential. In fashion, as in life, those who preserve a timeless spirit and innovate from fresh perspectives are the ones who lead into the future.

Styling breaks free from convention, adding a modern twist to preppy aesthetics and reimagining familiar silhouettes through bold, imaginative design. From the duality of white and black—symbols of all origins—our latest challenge emerges, articulated through the spirit of MOSAIQUE de CHIE and presented with fresh contemporary flair. These creations are designed to stir the soul and bring joy to all who wear them. Please enjoy the world of CHIE IMAI.